Our Brands

Operating under Smella Kozmetik, Armasari is an innovative cosmetics brand that combines a professional approach to manufacturing with high quality standards and an accessible pricing policy. With products developed in the perfume, reed diffuser and body mist categories, it brings select essence compositions to consumers in long-lasting, balanced formulations, while its competitive pricing suited to retail channels allows it to reach a broad audience. Armasari stands out for an accessible positioning that preserves a premium perception of quality, adopting a disciplined and reliable brand approach from production to presentation to deliver sustainable value to both business partners and end consumers.

Developed under Smella Kozmetik, OLER is a professional brand positioned in the luxury segment, with a broad collection of 78 distinct fragrance alternatives designed as equivalents to world-famous perfumes. Carefully formulated to deliver a faithful experience of the scent profiles of globally recognised iconic perfumes, OLER promises premium performance through high essence quality, strong longevity and balanced composition. With its aesthetic design approach, disciplined production processes and quality-focused mindset, the brand aims to make the luxury fragrance experience more accessible and sustainable. OLER brings the timeless signatures of the fine fragrance world to consumers with a strong sense of professionalism and prestige.

Positioned under Smella Kozmetik, FRANNITA is a quality- and prestige-driven brand in the luxury segment, built on distinguished fragrance collections. Its bespoke compositions in the perfume, reed diffuser and body mist categories bring together refined essence selection, strong longevity and elegant design. FRANNITA aims to offer not just a fragrance but a sophisticated lifestyle, addressing the premium market through high content standards, meticulous production processes and attention to aesthetic detail. Its premium price positioning reflects the brand's response to expectations of exclusive experience, strong brand perception and luxury consumption.

Positioned under Smella Kozmetik, PİSA is an ambient fragrance brand developed to professional standards to bring a lasting, balanced scent experience to living spaces. Its range of reed diffusers, scented sachets and room sprays combines select essence compositions, long-lasting performance and an aesthetic design approach. With sophisticated fragrances that enhance the atmosphere of any space, PİSA offers reliable, sustainable solutions for both personal use and commercial environments, grounded in quality, consistency and professionalism from production to presentation.

Positioned under Smella Kozmetik, La Petit is a professional brand that stands out for its modern, dynamic and quality-focused approach to colour cosmetics and bath products. Aiming to turn daily care and beauty routines into an experience that is both functional and aesthetic, La Petit appeals to a wide consumer base with reliable content standards, trend-led product development and an accessible-luxury approach. With formulas that reflect current fashion trends in colour cosmetics and a bath range designed for pleasant, comfortable use, the brand builds a strong corporate presence around quality, trust and sustainable performance.

Developed under Smella Kozmetik, Furodor is a professional brand that adds both aesthetic and sensory value to living spaces with its pet-themed fragrance concept. Products developed with an original design approach and carefully selected essence compositions bring a pleasant, characterful scent to any space while making a decorative statement. With production processes that meet quality standards, formulations that deliver balanced and lasting performance, and a modern identity that preserves brand integrity, Furodor is positioned as an original and reliable ambient fragrance brand for pet lovers.